The Journal of Promotional Communications is an open-access, peer-reviewed, online journal which publishes original research produced by undergraduate and postgraduate students. Articles published here can be downloaded and shared with others as long as t

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<p><strong>Editors-in-Chief</strong></p> <p>Janice Denegri-Knott, Bournemouth University, UK</p> <p>Salvatore Scifo, Bournemouth University, UK</p> <p> </p> <p><strong>Associate Editors</strong></p> <p>Dan Jackson, Bournemouth University, UK</p> <p> </p> <p><strong>Editorial Board</strong></p> <p>Jaime Bailón, Universidad de Lima, Peru </p> <p>Alan Bradshaw, Royal Holloway University of London, UK</p> <p>Chris Hackley, Royal Hollowa University of London, UK</p> <p>Alessandro Gandini, University of Milan, Italy </p> <p>Georgiana Grigore, Henley Business School</p> <p>Rebecca Jenkins, Bournemouth University </p> <p>Andrew McStay, Bangor University, UK</p> <p>Iain MacRury, Stirling University, UK</p> <p>Mike Molesworth, Henley Business School, UK</p> <p>Elizbeth Parsons, University of Liverpool, UK</p> <p>Georgios Patsiaouras, University of Leicester </p> <p>Daiane Scaraboto, Pontificia Universidad Católica de Chile, Chile</p> <p>Jonathan Schroeder, Rochester Institute of Technology, US</p> <p>Paul Sringer, Falmouth University, UK</p> <p>Sevil Yesiloglu Bournemouth University, UK</p> <p>Detlev Zwick, York University, Canada </p> <p> </p> <p><strong>Journal Manager</strong></p> <p>Sevil Yesiloglu Bournemouth University, UK</p>

<p>Our aim is to encourage diverse perspectives and approaches to the study of promotional communication and the work published here will draw on variety of disciplinary areas covering, but not exclusive to, Marketing, Advertising and PR theory as well as Consumer Culture and Behaviour, Political Communications, Media Studies, Sociology, Cultural Studies and Management. Manuscripts may include research on any subject related to promotional communication engaging with a range of theoretical and methodological perspectives.</p>

<h2 style="font-style:italic"><big><strong>Special edition of the <em>Journal of Promotional Communications</em></strong></big></h2> <h2 style="font-style:italic"><big><strong><em>Sustainability and Responsible Practice </em></strong></big></h2> <h2 style="font-style:italic"><big><strong>Guest editor: Dr. Fiona Cownie </strong></big></h2> <p> </p> <p>We are inviting submissions from students and academics which reflect upon sustainability and responsible practice within promotional communications and related areas. We are particularly interested in work which explicitly speaks to the UNSDGs and welcome contributions from both students and academics. </p> <p>Potential areas of interest might include:</p> <ul> <li>Promoting sustainable consumption/behaviours;</li> <li>Zero waste lifestyles;</li> <li>Ethical consumption; </li> <li>Circular economies, upcycling, collaborative and second hand consumption;</li> <li>Evidence of and responses to opportunism such as greenwashing behaviours;</li> <li>Building awareness and attentiveness to UNSDGs through word-of-mouth communication;</li> <li>Sustainable relational strategies;</li> <li>Corporate sustainability communications;</li> <li>Green consumer activism (online & offline);</li> <li>Sustainability and pedagogy in HE;</li> <li>Communication strategies to aid carbon net zero goals.</li> </ul> <p>If you wish to discuss the appropriateness of your work for this special issue, please contact Fiona Cownie at:  <a href="mailto:fjcownie@bournemouth.ac.uk">fjcownie@bournemouth.ac.uk</a></p> <div style="background:#eeeeee; border:1px solid #cccccc; padding:5px 10px"><strong>Submission deadline: 4th of Decemember 2020</strong></div> <p><strong>SUBMITTING YOUR ARTICLE</strong></p> <p>Register to journal, start a 'New Submission' and follow the five-step submission process. </p> <p><strong>Manuscript Preparation</strong></p> <p>Manuscripts should be typed double-spaced, including references, formatted for letter (A4 paper size). Do not use single spacing anywhere except on tables and figures. Page numbers are to be placed in the upper right-hand corner of every page. A tab indent should begin each paragraph. Please allow the text to wrap, rather than placing a hard return after every line. Manuscripts should be 8,000 words not including reference list.</p> <p>Submit manuscripts electronically through the journal’s website in a word or pdf format. The author/s name/s should not appear anywhere except on the cover page. Authors should keep an extra, exact copy for future reference.</p> <p><strong>Submission Preparation Checklist</strong></p> <p>As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.</p> <ol> <li><strong>Cover Page: </strong>To include the article title, author (s) name, University affiliation, full address including postal code and country, telephone/fax numbers and email address (indicate which author is primary contact). Author(s) must be listed in the order in which they are to appear in the published article. Not included in the word count.</li> </ol> <ol> <li><strong>Title Page</strong>: Paper title and a 150-word abstract, in addition to four to six keywords. Not included in the word count.</li> <li><strong>The Body: </strong>Major headings should be centred and use all uppercase letters and subheading flush with the left margin and in lowercase letters.  Avoid the use of footnotes.  All references should be cited and all citations should be included in the reference list.  All abbreviations, acronyms and jargon need to be defined unless they are well known (like BBC).</li> <li><strong>Figures and Tables</strong>:  Figure and tables should be numbered and included at the end of the manuscript on separate pages each. They should be crisp, black and white copies only. Indicate in the main body of text with an ‘INSERT FIGURE 1’ OR ‘INSERT TABLE 1’ where tables and figures belong.</li> <li><strong>References:</strong> References should be typed double-spaced in alphabetical order by author’s last name (see 3) and formatted according to the Harvard System, (Author Date Method, <a href="https://libguides.bournemouth.ac.uk/bu-referencing-harvard-style">https://libguides.bournemouth.ac.uk/bu-referencing-harvard-style</a>)</li> </ol> <p> </p> <p> </p>

<p>Check back later. </p>